Date of Last Revision: May 26, 2021

This privacy policy (the “Privacy Policy”) describes how Savvy, a product of Fancy Pants Group (“Savvy”, “we”, “us”, or “our”) collects, uses, and shares personal information gathered via our websites, including and (“Website”), and our products, tools, and features such as Savvy Video Generator, Optimization Service, and Dynamic Video (collectively, the “Services”). References to “you”, “your”, and similar terms are construed accordingly in this Privacy Policy to mean our customers who use our Services, including visitors to our Website. By using the Services, including visiting the Website, you confirm you have read and agreed to our Terms of Use and accept and consent to the practices described in this Privacy Policy.


We may collect various types of personal information about you and your use of the Services, your device, or your household. This may include the following:


We may obtain personal information:


We may use your personal information to:

We may aggregate and/or de-identify data about visitors to the Website and use it for any purpose, including product and service development and improvement activities.


Savvy will only share your personal information as described in this Privacy Policy, or when you otherwise consent (if required by law). We may share your personal information with our partners and affiliates as necessary to contact you or provide you with requested services. We may share personal information with third parties, including but not limited to advisors, advertisers, analytics providers, and investors, for the purpose of otherwise conducting our business. Savvy may disclose your information to third parties when obligated or permitted to do so by law and in order to investigate, prevent, or take action regarding suspected, or actual unlawful activities, including but not limited to fraud and situations involving potential threats to the physical safety of any person.

Additionally, we reserve the right to disclose to third parties non-personally identifiable information collected for any lawful purpose, including but not limited to, aggregate or de-identified data.

Finally, Savvy may transfer information, including any personal information, to a successor entity (or potential buyer) in connection with a proposed or actual corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change. We may disclose and transfer your information to a third party who acquires any or all of Savvy, whether such acquisition is by way of merger, consolidation, or purchase of all or a substantial portion of our assets. In addition, in the event Savvy becomes the subject of an insolvency proceeding, whether voluntary or involuntary, Savvy or its liquidator, administrator, receiver, or administrative receiver may sell, license or otherwise dispose of such information in a transaction approved by the court.


We use reasonable measures in an attempt to safeguard your personal information from unauthorized access or use. No such measure is ever 100% effective though, so we do not guarantee that your personal information will be secure from theft, loss, alteration, misuse, or unauthorized access or use, and we make no representation as to the reasonableness, efficacy, or appropriateness of the measures we use to safeguard such information. We are not responsible for third party circumvention of any privacy settings or security measures. You are responsible for maintaining the secrecy of your own passwords. Savvy will keep your data for five years. Once this time period has expired, we will delete your data by wiping it from our system.

If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any Account you might have with us has been compromised), please immediately notify us by contacting us at


We do not knowingly collect or store personal information from anyone under the age of [13] unless or except as permitted by law. ANY PERSON WHO VISITS ANY OF THE WEBSITE REPRESENTS TO US THAT HE OR SHE IS [13] YEARS OF AGE OR OLDER. If we are made aware that we have received personal information from someone under [13], we will use reasonable efforts to remove that information from our records.


Savvy may use a number of cookies, tracking pixels, and other technologies to collect personal information for the purposes outlined in this Privacy Policy, including to keep you signed in and understanding how you use our Services. Please note that by visiting the Website you are consenting to the use of cookies and other related technologies.

Your web browser can be set to allow you to control whether you will accept cookies, reject cookies, or to notify you each time a cookie is sent to your browser. If your browser is set to reject cookies, websites that are cookie-enabled will not recognize you when you return to the website, and some website functionality may be lost. The Help section of your browser may tell you how to prevent your browser from accepting cookies. To find out more about cookies, visit

At this time, we do not track your or any other user’s personal information over time and across third-party websites. We therefore do not respond to browser Do Not Track signals.


Our Website may contain links to other websites, services, and applications that are not owned or controlled by us (“Linked Sites”). This Privacy Policy does not apply to Linked Sites. Use of any Linked Site will be governed by the privacy notice, terms of use, and/or other policies (if any) of the Linked Site. Accordingly, we recommend that you review the privacy notice posted on any Linked Site.


Savvy may, in its sole discretion, change this Privacy Policy from time to time. Any and all changes to Savvy’s Privacy Policy will be reflected here and the date new versions are posted will be stated at the top of this Privacy Policy. Non-material changes and clarifications will take effect immediately, and material changes will take effect within 30 days of their posting on the Website. The date of the most recent revisions will also appear on this page. If you do not agree with this Privacy Policy, please do not use or access the Services, and if you do not agree to any changes we make in the future, you must end your use of the Services.

Where language on the Website contradicts that found in this Privacy Policy, this Privacy Policy shall prevail.


A California resident who has provided personal information to a business with whom he/she has established a business relationship for personal, family, or household purposes (“California Customer”) is entitled to request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes. In general, if the business has made such a disclosure of personal information, upon receipt of a request by a California Customer, the business is required to provide a list of all third parties to whom personal information was disclosed in the preceding calendar year, as well as a list of the categories of personal information that were disclosed.

Savvy does not share, sell, trade, or rent your personal information to third parties for their direct marketing purposes unless you affirmatively agree to such disclosure.

California customers may request further information about our compliance with this law by e-mailing Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through this e-mail address.

Savvy does not knowingly permit third parties to collect personally identifiable information about an individual consumer’s online activities over time and across different websites when a consumer uses our Website.


The information collected by Savvy is hosted in the United States of America and is subject to U.S. state and federal law. If you are accessing the Website from other jurisdictions, please be advised that you are transferring your personal information to us in the United States where data protection and privacy laws may be less stringent than the laws of your country. BY USING OUR WEBSITE, YOU CONSENT TO THE TRANSFER AND USE OF YOUR PERSONAL INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY.

For residents of the European Union and the United Kingdom, Savvy would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

The right to access – You have the right to request Savvy for copies of your personal data. We may charge you a small fee for this service.

The right to rectification – You have the right to request that Savvy correct any information you believe is inaccurate. You also have the right to request Savvy to complete the information you believe is incomplete.

The right to erasure – You have the right to request that Savvy erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that Savvy restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to Savvy’s processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that Savvy transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email:

Should you wish to report a complaint or if you feel that Savvy has not addressed your concern in a satisfactory manner, you may contact the appropriate authority (such as an Information Commissioner’s Office) in your jurisdiction. Please contact us at if you require assistance in determining the appropriate body to contact.


If you have any questions regarding our Privacy Policy, please contact us at: